Google has recently updated their Page rank system twice in the past month after not updating it at all for quite a long period of time. Since this has occurred the Page Rank ( a numeric price between 0-10 ) of many web pages has changed. To offer you an idea, sites like CNN are a PR 10, Twitter is PR nine. This update has reignited the argument about Page Rank and its relevancy to SEO. As an S.E.O Advisor, I assumed I'd throw my hat into the ring.

My opinion is that Page Rank doesn't really matter at all and its only a product of the bad work you are doing. If you are creating quality content constantly that's link worthy then your page rank will look after itself. Folk are of the mistaken belief that your own site wants good page ranking to rank well for a keyword.

This is a quite unsophisticated view as it essentially squashes the other 200+ ranking factors that are out there. All of the time, I see pages with no page rank beating sites with Page Rank four or five. Why is this? Because the Page Rank 0 page is more important. All Google wants to do is supply the best and most important pages to the search question. If your info serves this need better than the following website, then you will get ranked. Provided there are some other boxes ticked.

Does Page Rank affect link building?

Yes it does, but solely having a look at page rank is again simplified. I prefer to look at it as trust and authority from the site that's providing the link. The location of the link is crucial meaning an "in-page" link is way better than a footer or sidebar link. The theme of the site is significant too. It would be a little bizarre for a dog biscuit product site to link to a site selling golf clubs. Links from sites in the same genre do help quite a lot , although a link from a more general stories type site would always be of benefit.

The quantity of out-going links on a page are also vital to consider. Let's imagine a page had a hundred "power points" to distribute where it wanted. This is known as link juice in the SEO World. If the page had 10 outwards bound links then the "power points" would be divided amongst all ten of those links. If there were only 2 outbound links then more "power points" would be available to be distributed. Again, this uses an algorithm to consider the other two points I discussed earlier about location and theme.

I would like to conclude by stressing that Page Rank is only a measurement and isn't the "holy grail" of SEO and getting your website ranked. Unless you're like me, do not worry about all of this complex stuff. Build quality content on a standard basis and ensure that it is link deserving.

To book an online marketing consultation with Nick Bielawski, contact him on 0410 066 868 or use the contact form here.

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Source: Does Google Pagerank Effect SEO? SEO consultant shows you a 10 Step Traffic System to take your website to the top of Google. Free Download.

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