A dental website is an excellent tool to add to your dental marketing plan. But, without a decent search engine optimization method, chances are your site will receive almost no targeted visitors.

Many dentists, especially when they're first starting out, don't have much money to spend on their dental marketing plan. Many dentists are turning to SEO as a way to reach their targeted, local audience on a minimal budget. But the rules of search engine optimization change on a regular basis, and if you're new to internet marketing you're probably not sure how to get started.

You might think it's too early to consider search engine optimization because you don't have a website yet. But the best time to start planning your SEO campaign is prior to building your site. If you create your site first, and then think about SEO, there's a good chance you'll have to undo some of your work. But of course, if your site has already been created, that doesn't mean you can't plan out a search engine optimization campaign.

The first step in your search engine optimization campaign is keyword research. When it comes to keyword research, there are many options, both free and for a fee. One of the most popular free services is the Google Adwords Keyword Selection tool. The tool was originally created for marketers who wanted to create Adwords ads. But it is readily available for every website owner.

When you've decided on your keywords, add them to your page names, your title tags, your H1 and H2 tags and the initial paragraphs on each page. You'll want to use different keywords on every web page. Each page should target no more than two or three keywords or key phrases. It's a good idea to create an individual page for each service you offer. Those pages can be highly focused and more precisely targeted to particular keywords.

And since dental marketing usually focuses on a particular geographic area, don't forget to add Local SEO to your plan. The first step in your local search engine optimization plan is claiming your Google Places page. Look for the Google Places tutorial offered by Google itself.

Now that you have your keywords and you've claimed your Places page, you need to think about adding content to your dental website. It's important that you add keyword-rich content to your site on a regular basis. The best way to do this is by adding a blog.

A dental website is a great tool to add to your dental marketing plan. But it's only effective if you have an SEO strategy mapped out. The time and energy you invest in your dental search engine optimization plan will definitely pay off.

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Looking for help with your dental marketing? Check out the Conscious Dentist for dental marketing and business ideas, and be sure to review the complete dental marketing package.

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