Not long ago, Renault chose their new Operational Director, Tavares Carlos and additionally introduced their plans for the next few years. The goal of the new director is fairly hard: he has to make the Renault brand a powerful name in both Europe and America but the company also wants to penetrate the Chinese market, especially in the niche of SUVs.

Having said that, Renault is attempting to become a green company, so they are mounting solar panels on the roofs of their factories in France. The solar panel project is the biggest for the automobile industry as the solar panels will cover 450,000 square meters and give 60 megawatts of power that is certainly enough to power 20,000 homes.

The fabrication will begin in June and they will not be finished until February next year. They aspire to decrease the level of pollution in the environment. A comparable project was developed by Seat that already has a roof of this kind on the Spanish factories.

Renault is also focusing to repair their image concerning industrial espionage. Renault will have to become an attractive mark, and they have to sell many expensive cars, and to improve its brand in front of the clients, where Nissan already works well. The scandal caused some harm to their image but it is only part of their existing woes. The Renault officials publicly stated they have a pale image and the design of some of their cars is somewhat obsolete.

When Renault brought Laurens van den Acker in as a chief designer, significant changes were observed in the new concepts of Renault. The Clio is expected to be the first car under Renaults new perspective with a redesigned body and engine as well as state of the art electronics.

Renault has been battling somewhat in the medium to superior class of cars reducing from 150,000 cars sold in 2005 to just 100,000 cars last year. As they work to create their latest line of cars, Renault must continue to benefit from those cars that continue to sell well. The French media state that Tavares must try to equilibrate the two partners of the French alliance, as Renault sold 2.6 million cars last year, while Nissan sold more than 4 million.

Renault has a major issue; the company is not found in China and this problem must be solved in 2013-2016. In addition, they do not have any presence in the United States since they departed decades ago. While no one is sure if Renault plans to return to the US market, they are looking to establish more of a presence in Russia and Brazil. As for the Indian market, they are struggling somewhat but continue to produce new cars that will appeal to Indian consumers.

In conclusion, the goal of the company is to grow the annual sales by more than 400 000 units but this goal can only be achieved if the company brings new design innovations with their existing and upcoming line of cars.

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Source: The Car Blog

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